The Court previously ordered Google to run certain ESI searches for the first five of its twenty-four custodians. See Dkt. 208, 224. Now plaintiffs seek a court order that would require Google to run certain ESI searches for its remaining nineteen custodians.

Having considered the parties' respective positions, the Court orders Google to run the searches indicated below with an “X” in the column labeled “Google to Search.” For searches not marked with an “X,” plaintiffs may propose new, narrower terms, but the terms currently proposed are overbroad. If plaintiffs propose new terms, they must provide those terms to Google and the parties must meet and confer to discuss them before returning to the Court.

No. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39a 39b 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67[6] 68 69 70 71 Search Terms WAA OR WAAH OR WAAs OR sWAA OR “W&AA” OR “W&AAs” OR “Web/App” OR “web history” OR WHSH OR (Web /2 “App Activity”) WAA OR WAAH OR WAAs OR sWAA OR “W&AA” OR “W&AAs” OR “Web/App” OR “web history” OR WHSH OR (Web /2 “App Activity”) /50 disclos* “your activity” analytics scion function* “event data” “measurement data” firebase /25 benefits “data collection” “privacy policy” /10 plan* feature launch WAA OR WAAH OR WAAs OR sWAA OR “W&AA” OR “W&AAs” OR “Web/App” OR “web history” OR WHSH OR (Web /2 “App Activity”) /50 benefits “data collection” “privacy policy” plan* feature launch WAA OR WAAH OR WAAs OR sWAA OR “W&AA” OR “W&AAs” OR “Web/App” OR “web history” OR WHSH OR (Web /2 “App Activity”) /25 consent WAA OR WAAH OR WAAs OR sWAA OR “W&AA” OR “W&AAs” OR “Web/App” OR “web history” OR WHSH OR (Web /2 “App Activity”) /50 consent (WAA OR sWAA OR WAAH OR “W&AA” OR “W&AAs” OR Firebase OR GA4F OR authenticat*) AND (CFS OR “Consent Flow Service”) (WAA* OR sWAA OR “my account” OR “my activity”) /50 “App Indexing” (WAA* OR sWAA OR “app activity”) /15 (“My Account” OR “My Activity”) (“new ad control” OR “new ads control” OR “new ads controls” OR “new ad controlling” OR “new ads controlling” OR “new ad controls” OR “new ad controlled” OR “new ads controlled” OR NAC) /25 benefits “data collection” “privacy policy” consent* function disclos* analytics GA4F scion “event data” “measurement data” plan feature launch WAA* sWAA “app activity” AdMob FCM “Cloud Messaging” firebase permi* allow* “app activity” “activity controls” “your Google Account” “activity data” OR “app data” “allow Google to save” “activities and info you allow Google to save” “your searches and activity” “to let Google save” “must be on” “on-device search” “Screenwise Trends” safeguard* /2 “your data” “Firebase Terms of Service” apps /4 “use Google services” “Google Data Collection” “defaulted to on” “Google Analytics browser add-on” “non-Google branded” “apps using Google Analytics” “data about app users” “what we collect” “data we collect” “use policy” automatic* /2 collect* product* AND (integrat* AND “third-party apps”) (“on OR off” OR “switch the collection”) AND (WAA OR WAAH OR WAAs OR sWAA OR “W&AA” OR “W&AAs” OR “web history” OR “WHSH” OR (Web pre/2 “App Activity”)) AND NOT (“Location History”) “on OR off” OR “switch the collection” “on/off” /5 control* “Privacy Policy” /15 (chang* OR amend* OR modif* OR alter*) “Privacy Policy” /10 (confus* OR inaccurate* OR (not /3 accurate*) OR incorrect* OR (not /3 correct*) OR mislead* OR wrong* OR false* OR flaw* OR (not /3 tru*) OR WAA* OR sWAA OR “my activity”) (“My Account” OR “My Activity”) /15 (consent OR pseu-donymous OR (still /5 collect*)) (user* OR consumer* OR customer* OR people*) /10 (confus* OR misunderst* OR misle*) (user* OR consumer* OR customer* OR people*) /10 (un-derst* OR comprehen* OR consent OR know OR represent* OR disclos*) /10 (WAA* OR sWAA OR GA4F OR “GA for Fire-base” OR “Google Analytics” OR scion OR FCM OR “Firebase Cloud Messaging” OR AdMob) /20 wiretap* “page_location” “page_referrer” “page_title” “screen_resolution” correlate* /5 data correlate /15 (user OR account OR profile) associate /2 account (associat* /15 (user OR account OR profile)) AND (“GA4F” OR “GA for Firebase” OR “Google Analytics” OR scion associat* /10 ((user OR account OR profile) /5 (data OR activit* OR event* OR interact* OR log*)) (shadow OR secret OR hidden) /2 (profil* OR account) (((third pre/1 (party OR parties)) OR 3P) /2 develop*) AND ((collect* OR stor* OR “use” OR using OR delet* OR disclos*) /15 location) (authentic* OR reauthentic*) /10 (data OR log OR logs OR logged OR logging OR info OR information) (PII OR ((personal OR personally) /5 info*)) /15 ((WAA* OR “sWAA”) OR “app activity” OR consent OR pseudon-ymous OR (still /5 collect*) OR (join* /5 risk*)) pseudony* (“real time” /20 bid*) OR RTB “Google Analytics for Firebase” OR “GA for Firebase” OR GA4F (“GA4F” OR “GA for Firebase” OR “Google Analytics” OR scion) /25 gaia (“GA4F” OR “GA for Firebase” OR “Google Analytics” OR scion) /15 (consent OR function OR disclos* OR plan OR feature OR benefits OR “data collection” OR “privacy policy”) (“GA4F” OR “GA for Firebase” OR “Google Analytics” OR scion) /10 launch (“GA4F” OR “GA for Firebase” OR “Google Analytics” OR scion) /15 (conversion* OR perform* OR event OR audience) Gold /5 conversion Gold /15 (((app OR apps OR application OR applications) /5 (event OR interact* OR activity OR measure*)) OR appmeasurement OR WAA* OR sWAA OR “my account” OR “my activity” OR AdMob OR FCM OR “Cloud Messaging” OR perform* OR event OR audience) “Firebase SDK” OR “Firebase Software Development Kit” Firebase /15 (((app OR apps OR application OR applications) /5 (event OR interact* OR activity OR measure*)) OR WAA* OR sWAA OR “my account” OR “my activity” OR perform* OR conversion* OR event OR audience OR appmeasurement OR AdMob OR “Google mobile service” OR GMS OR Clearcut) (FCM OR “cloud messaging”) /15 (Gold OR analytics OR GA4F OR scion OR ((app OR apps OR application OR applications) /5 (event OR interact* OR activity OR measure*)) OR appmeasurement OR WAA* OR sWAA OR “my account” OR “my activity” OR conversion* OR perform* OR event OR audience) AdMob /15 (Gold OR “Google Analytics” OR GA4F OR scion OR ((app OR apps OR application OR applications) /5 (event OR interact* OR activity OR measure*)) OR appmeasurement OR WAA* OR sWAA OR “my account” OR “my activity” OR conversion* OR FCM OR “cloud messaging” OR “Google Mobile Platform” OR GMP) (“Google Mobile Service” OR GMS) /25 ((Gold OR analytics OR GA4F) AND (log* OR user /2 data OR measurement)) (“Google Mobile Service” OR GMS OR Clearcut) /15 (Analytics OR GA4F OR Scion OR “Google Mobile Platform” OR GMP) (“Google Mobile Services” OR GMS OR analytics OR perform* OR event OR audience) /15 AdMob (“Google Mobile Service” OR GMS OR Clearcut) /10 (Gold OR analytics OR GA4F OR scion OR “Google Mobile Platform” OR GMP OR ((app OR apps OR application OR applications) /5 (event OR interact* OR activity OR measure*)) OR appmeasurement OR WAA* OR sWAA OR “my account” OR “my activity” OR conversion* OR perform* OR event OR audience OR FCM OR “cloud messaging” OR AdMob) (“Google Mobile Platform” OR GMP) /15 (conversion* OR perform* OR event OR audience) (“Google Mobile Platform” OR GMP OR Analytics OR GA4F OR Scion) AND (((app OR apps OR application OR applications) /5 (event OR interact* OR activity OR measure*)) OR WAA* OR sWAA OR “my account” OR “my activity” OR AdMob OR FCM OR “Cloud Messaging” OR appmeasurement) Google to Search: GA4F / Firebase / Data[1] X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X[3] X X X X X X X X X X X X X X X X GA4F + Data: X Not Firebase X GA4F + Data: X Not Firebase X X X X X X[5] X X WAA / Privacy / Counsel[2] X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X n/a X X X X X X X X X X X X X X X X[4] X X X X X X n/a X X X

No. A1 A2 A3 A4 B1 B2 B3 C1 C2 C3 C4 D1 D2D41[7] Search Terms (“WAA” OR “WAAH” OR “WAAs” OR “sWAA” OR “W&AA” OR “W&AAs” OR “Web/App”) AND study studies confus* privacy understanding misunderst* misle* ppt* participant* CFS “Consent Flow Service” /50 disclos* “your activity” firebase analytics scion function* “event data” “measurement data” /25 consent benefits “data collection” “privacy policy” /10 plan* feature launch “WAA” OR “WAAH” OR “WAAs” OR “sWAA” OR “W&AA” OR “W&AAs” OR “Web/App” OR “web history” OR “WHSH” OR (Web /2 “App Activity”) (“WAA” OR “WAAH” OR “WAAs” OR “sWAA” OR “W&AA” OR “W&AAs” OR “web history” OR “WHSH” OR (Web pre/2 “App Activity”)) /50 (consent OR plan* OR feature OR launch OR benefits OR “data collection” OR “privacy policy”) (“My Account” OR “My Activity”) /15 (WAA* OR sWAA OR “app activity” OR consent OR pseudonymous OR (still /5 collect*)) (user* OR consumer* OR customer* OR people*) /10 (underst* OR comprehen* OR consent OR know OR represent* OR disclos*) /10 (WAA* OR sWAA OR GA4F OR “GA for Firebase” OR “Google Analytics” OR scion OR FCM OR “Firebase Cloud Messaging” OR AdMob) (user* OR consumer* OR customer* OR people*) /10 (confus* OR misunderst* OR misle*) (user* OR consumer* OR customer* OR people*) /10 (underst* OR comprehen* OR consent* OR know* OR represent* OR disclos*) /20 (WAA* OR sWAA OR GA4F OR “GA for Firebase” OR “Google Analytics” OR scion OR FCM OR “Firebase Cloud Messaging” OR AdMob) “on/off” /5 control* “on or off” AND (WAA OR WAAH OR WAAs OR sWAA OR “W&AA” OR “W&AAs” OR “web history” OR “WHSH” OR (Web pre/2 “App Activity”)) AND NOT (“Location History”) “switch the collection” AND (WAA OR WAAH OR WAAs OR sWAA OR “W&AA” OR “W&AAs” OR “web history” OR “WHSH” OR (Web pre/2 “App Activity”)) AND NOT (“Location History”) “on OR off” OR “switch the collection” “allow Google to save” “your searches and activity” “page_location” “page_referrer” “page_title” “screen_resolution” None Google to Search (for Custodian Arne de Booij): X X X X X X

IT IS SO ORDERED.